Changes in Spot UV technology has now made it more affordable to have highlights where you want them.

Shorter run lengths can now benefit from Spot UV than used to be commercially viable, and a change in machine technology has also made it possible for product packaging materials to use Spot UV of drawing the eye to important features. As has always been the case, wider graphics and text benefit from the Spot UV effect more than fine text, but in the right place it can be really effective.